Privacy Policy

According to the terms and conditions below, your data and personal data will be processed by Forbidden s.r.o., Milady Horákové 185/104, 160 00 Prague 6, Czech Republic, ID No.: 24301841, VAT No.: CZ24301841, registered in the Commercial Register maintained by the Municipal Court in Prague, Section C, Insert 194484, as the operator of the online store www.lifeisporno.com and the administrator of personal data. We would like to inform you, as so-called data subjects, about the manner and scope of processing of personal data, including the scope of your rights related to the processing of your personal data.

1. What personal data do we process about you??
We process your personal data in accordance with the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation; hereinafter referred to as “the Regulation”) and in accordance with the relevant national data protection legislation personal data that you provide in connection with the purchase of goods or the use of services (e.g. When you order goods from the online shop, subscribe to the LifeisPorno.com newsletter or make a complaint).

This includes the following personal data:

  • First and last name
  • E-mail address
  • Phone number
  • Residential or delivery address
  • Password in encrypted form
  • Profile information such as gender

We also process data we obtain about you when you purchase goods or use our services. This data includes:

  • IP address
  • Cookie files
  • Browser and device details
  • Geographical data
  • Data relating to purchases made (e.g. type, price of goods, date of purchase)
  • Any other online identifier

We process all such personal data only in accordance with the purposes set out below and to the extent and for the period necessary to fulfil those stated purposes.

2. For what purposes and under what legal authority do we process your personal data?

  • Processing of personal data in connection with the purchase of goods in the e-shop
    • The processing of personal data is necessary for the purposes of concluding the purchase contract and its subsequent implementation, delivery of the ordered goods and also for the fulfilment of legal tax obligations.
    • In the case of order creation, we collect and process your personal data in the following scope:
      – name, surname, residence or delivery address, telephone number, e-mail address.
    • The provision of this personal data is a prerequisite for the conclusion or modification of the purchase contract, whereby the provision of personal data is primarily used to uniquely and unmistakably identify you and to contact you for the delivery of the ordered goods.
  • Processing of personal data in connection with the handling of complaints, enquiries or complaints
    • The legal basis for the processing of personal data is the performance of our contractual and legal obligations. In connection with the handling of complaints, we also process personal data for the purposes of our legitimate interests in the event of a possible dispute arising from a complaint.
    • When dealing with complaints, we collect and process your personal data to the following extent:
      – name, surname, residential or delivery address, telephone number, email address, transaction history of orders, details of goods purchased.
  • Processing of personal data for sending newsletters (commercial communications)
    • In case you register your e-mail address for newsletters, we will process your personal data to the extent of
      – e-mail address, on the basis of consent to the processing of personal data for the purpose of sending offer e-mails and other commercial communications by electronic means in accordance with Act No. 480/2004 Coll., on certain information society services. We will start processing your Personal Data only after you register your e-mail address to receive newsletters on LifeisPorno.com and then complete this registration by confirming your consent to the processing of personal data in the received e-mail message. If the registration is not completed in the above manner, your email address will be removed without undue delay.
    • In the case of existing customers, we may process your personal data to the following extent:
      first name, last name, email address, telephone number
    • for the above purpose on the basis of a legitimate interest.

  • Processing customer data with consent for marketing and commercial purposes
    • If you consent to the processing of personal data for marketing and commercial purposes, we will process your personal data to the extent that:
      – name, surname, gender, email address, IP address and location derived from it, data obtained from cookies and similar technologies, data relating to purchases made, browser and device data and, where applicable, other online identifiers, primarily for the purpose of creating a suitable offer of LifeisPorno goods and services. com or third parties and in connection with addressing the customer, through all means of Internet advertising and through electronic communications used to send personalized offer e-mails, targeted advertising and other commercial communications by electronic means pursuant to Act No. 480/2004 Coll, on certain information society services, as amended.
  • Use of cookies and website analysis
    • If you use the LifeisPorno.com website, you consent to the collection of cookies, which we use on our website to improve the functioning of the website, to evaluate its traffic and to optimize marketing activities, i.e. to offer advertising on goods based on an evaluation of your interest in the goods.

What are cookies and what do we use them for?

Cookies are small data files that are sent by the website you visit to your browser, which stores them on your computer and are commonly used to distinguish between users. However, the user is not identifiable from this information. Cookies help to remember your activities and preferences over a period of time so that you do not have to re-enter them when you return to a website or move from one website to another.

Cookies help to make it more convenient for you to make purchases and browse the website easily. In particular, cookies are used to:

  • Ensure the correct functionality of our website so that you can complete the process of ordering goods with the least possible difficulty;
  • Ensuring secure login, to authenticate users, to prevent fraudulent use of login credentials and to protect user data from access by unauthorized parties;
  • Saving our customers’ login credentials so they don’t have to re-enter them each time;
  • Remembering the contents of the shopping cart;
  • Ensuring the appearance of the website is adapted to the preferences and requirements of visitors;
  • Analyzing user traffic, behavior, preferences and interests;
  • Providing advertising for goods according to user interest.

Our website LifeisPorno.com uses cookies, which can be divided into two types in terms of their validityTemporary cookies, so called “session cookies”, which are only temporary and remain stored on your device only until the browser session ends, and permanent cookies, so called “persistent cookies”, which remain stored on your computer longer. Temporary cookies allow information to be retained as you move from one website to another and remove the need to re-enter certain information. Once the browser is closed, they are deleted from your device. Persistent cookies help to identify your computer, but if you return to our website again, they do not allow you to be identified in any way personally.

Cookies are divided by function into:

  • conversion, which allow you to analyze the performance of different sales channels;
  • tracking (tracking), which in combination with conversion ones help to analyze the performance of different sales channels;
  • remarketing, which allows for personalization of ad content and proper targeting;
  • analytical, which help us improve the user experience of our website by understanding how users use it;
  • essential, which are important to the core functionality of the site.

Some cookies may collect information that is subsequently used by third parties and which, for example, directly support our advertising activities (“third party cookies”). For example, information about products purchased by visitors to our site may be displayed by an advertising agency to better tailor the display of internet advertising banners on the websites you view. However, you cannot be personally identified in any way from this information.

Our website uses third party cookies:

Third Party Cookie function Validity More Information and how to opt-out
Google (Google Analytics) Analytics
Tracking
strong/
6 months. / session
https://tools.google.com/dlpage/gaoptout
Facebook Pixel Marketing
Trackers
Conversion
permanent http://www.facebook.com/about/privacy/
Klaviyo Marketing
Tracking
Conversion
permanent https://www.klaviyo.com/legal/privacy-notice

Consent to the use of cookies and withdrawal of consent

CHANGE YOUR COOKIES SETTINGS

By using our website LifeisPorno.com you consent to the use of cookies. Consent to the use of cookies is voluntary. If you do not consent to the collection of some or all cookies, you can prevent the collection of cookies by changing your browser settings. However, if you do so, you may have to set some options manually each time you visit our website and some services and features may not work.

Below is an overview of the most used OS and the options to disable or remove cookies. If you do not agree to the collection of cookies, you can prevent the collection of cookies by changing your browser settings as described below.

On the following pages you will find the settings for each browser:

To learn more about how cookies work and how to manage or delete them, visit the World Wide Web Consortium’s www.youronlinechoices.com website. This is a powerful cookie management tool with the ability to block cookies.

3. For how long do we process your personal data?.

  • We process your personal data in the case of purchase of goods in the e-shop for the duration of the contractual relationship, as well as for the period necessary to ensure the mutual rights and obligations arising from the contract and for a period of 2 years from the date of expiry of the warranty period for the purposes of the legitimate interests of LifeisPorno.com (see above). In accordance with Section 35 of Act No. 235/2004 Coll., on Value Added Tax, as amended, the issued tax documents are archived for a period of 10 years from their issue. Due to the need to prove the legal reason for issuing tax documents, orders are also archived for 10 years from the date of dispatch of the order by the customer.
  • In the event that we process personal data on the basis of your consent to the processing of personal data for marketing and commercial purposes or for sending commercial communications by electronic means pursuant to Act No. 480/2004 Coll., on certain information society services, as amended, personal data will be processed for a period of 5 years or until you withdraw your consent. If you withdraw your consent, this does not affect the processing of your personal data carried out by LifeisPorno.com for other purposes and under other legal titles, in accordance with this Privacy Notice.

4. Who all will have access to your personal data?

In addition to us and our employees, personal data may also be processed by LifeisPorno.com’s partners for the purposes described above. We carefully select the external partners who may process your personal data as processors and only entrust personal data to those partners who provide sufficient guarantees to ensure that appropriate technical and organisational measures are in place to prevent, in particular, accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or unauthorised access to, personal data transmitted, stored or otherwise processed.

We will transfer your data to entities that cooperate with us in the performance of the contract for the sale of the goods you have purchased:

(a) Depending on the method of delivery of the goods you choose, we will share your data needed to deliver the goods to one of the following entities:
– Shipping company (Packeta)
– GLS
– DHL
– Liftago
– Other entities that will provide delivery services in the future.

In addition, we are required to transfer certain of your personal data under applicable law, such as to government authorities, courts or law enforcement agencies in connection with potential administrative, criminal and civil court proceedings.

5. What rights do you have in relation to the protection of personal data?

You have the following rights as a data subject in relation to your personal data:

  • Right to withdraw your consent to the processing of personal data at any time (if the processing is based on consent, i.e. e.g. consent to the processing of personal data for marketing and commercial purposes; the processing of cookie data can be prevented by adjusting your web browser settings);
  • Right of access to personal data (the right to request information as to whether or not personal data concerning you are processed by us and, if so, the right to access such personal data and other information pursuant to Article 15 of the Regulation);
  • Right to data portability (the right to obtain personal data relating to you in a structured, commonly used and machine-readable format and the right to transmit that data to another controller; and the right to have personal data transmitted directly from one controller to another controller where technically feasible);
  • Right to rectification (the right to request that we rectify inaccurate personal data concerning you without undue delay);
  • Right to restriction of processing (the right to request that we restrict processing, inter alia, if we verify the accuracy of the data in order to exercise the right to rectification; or if personal data is processed unlawfully by us but you do not request its erasure);
  • Right to erasure (the right to request that we erase your personal data without undue delay, including if the personal data is no longer necessary for the purposes for which it was collected or you have withdrawn the consent on the basis of which we processed your personal data and there is no further legal basis for the processing; or if the personal data would be processed unlawfully by us);
  • Right to object (the right to require us to stop processing your personal data on the basis of a legitimate interest);
  • Right to make a complaint to the Data Protection Authority.

6. How can you contact us?

If you have any questions about the processing of your personal data or exercise the above rights, you can contact us in writing at Forbidden s.r.o., Milady Horákové 185/104, 160 00 Prague 6 or by e-mail at rumpel@lifeisporno.com.

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