You already know our LIFE Sneakers. But do you know how far we’ve come since the very first sketch? And where it all actually started?
Here’s the whole journey, step by step. From zero to our latest piece. Each sneakers in the different part of the city. Can you spot all of the places, where we've put them in?
LIFE ZERO SNEAKERS (2022)
Every story has a starting point. Ours was the LIFE ZERO Sneakers.
First step. First silhouette. First years of work. Searching for the right shape and materials.
Originally, we played with the Life is Porno lettering wrapping around the entire shoe. But the longer we looked at it, the clearer it became — less is more.
The word LIFE stayed. And with it, the foundation we still build on today.
The inspiration came from what we’re closest to. Skateboarding.
The first sneaker took cues from Nike Dunk and Bape silhouettes, but even back then, the goal was to slowly strip those references away and create our own signature.
Soft leather, a timeless shape, and the first signature details — like the reflective outline and toe perforation, which changes with every silhouette.
Also the first time our BIG silhouette appeared right in the city center. 👀 
LIFE OG SNEAKERS (2023)
Second drop = evolution.
We took everything that worked and pushed it one level higher.
The biggest change? A creamy white colorway. Cleaner, more mature, but still street.
The leather got firmer to hold the shape better, we upgraded the materials, and even reworked the lacing.
On top of that came small details that make a big difference:
a gold-plated I Love Porno pin on the laces, reinforced stitching around the heel, and new front perforation — this time shaped like a star.
Clean sneakers require a clean transition. Check this one out. 🤯
Also - can you guess the size of this pair?
90’s LIFE SNEAKERS (2024)
From evolution came a return to the ’90s. Not a downgrade — quite the opposite.
90’s LIFE Sneakers are a pure tribute to the skate era.
Thick laces, baggy pants, raw style — that exact vibe lives in this silhouette.
Black colorway, reflective outline around the LIFE lettering, contrasting white stitching, and most importantly — an ultra-puffy tongue you can’t miss.
We upgraded the sole and overall shape, added a 3D label on the back, a shiny rubber logo on the tongue, and a custom-designed insole.
Premium packaging was a must — this pair demanded it.
Straight-up ’90s the right way. Functional, tough, street-ready and „venomous".
This time we've finally found the giant - what a show off right? 🙄
STREET LIFE SNEAKERS (2025)
A full stop at the end? More like an exclamation mark.
Our latest sneakers come in a full white colorway with grey–orange details. Clean look, and for the first time ever, a completely new sole.
Premium soft white leather from toe to heel, reflective grey outline around the LIFE logo, an orange Forbidden tag on the side, and a chunky sole — bigger and bolder than ever.
Perforation on the front and sides doesn’t just breathe — it works as a design signature.
Custom label on the tongue, grey I Love Porno tag on the laces, and a rubber vignette on the heel complete the look.
Sadly, we messed up this time. Our big shoe blocked the highway. Oops. 🫢
And yeah — the first 150 freaks also walked away with a limited I LOVE LIP TEE for one crown.
If you think that’s it, you’re wrong. Follow our socials and sign up for the newsletter — that’s where we drop news about upcoming releases and sneakers coming in 2026 and beyond.