You know that feeling when you’ve got the same pair of sneakers in different colors but still want more? That’s exactly how it works with our Illegal and Original collections. And the best part? Thanks to the clean design, they never go out of style.
Curious how it all started, what’s behind the iconic circle logo, and what the hell that cheeky statement everyone sees everywhere actually means? Keep reading.
Illegal collection
Our Illegal pieces don’t come in one color just for fun. Imagine going out at night to “paint” a wall in the middle of a housing block. Would you really wear something flashy? Probably not.
The design was inspired by illegal activity – though we don’t support it in any way.
Still, you’ll get recognized in our fits, even when they’re more low-key.
The first Illegal drop came out in our second year as a brand – but back then, it was called “Black on Black”.
Original collection
The name says it all. The Original collection features our most iconic design, refreshed regularly with new colorways, tailored cuts, and 3D embroidery wherever possible.
These pieces define our brand – and if you know us even a little, you’ll instantly recognize the vibe. Even if you're seeing double after a few shots.
How did the Circle logo come to life?
Whether you’re rocking Illegal, Original, or anything else – chances are, it has our circle logo. Dian, our main artist and one of the brand’s co-founders, was inspired by UK street artist Banksy. One of Banksy’s early tags read: “All words in circle are more important.”
What the hell does the name of our brand means?!
Why is this phrase „Life is Porno" so important to us?
It’s simple. It means freedom.
Sure, some people find it controversial – but it perfectly captures our free spirit and the way we live.
If you want to express yourself freely, just like we do, check out our shop and our timeless Illegal and Original collections.